“I JUST NEED A MASCULINE PARTNER THAT WILL HELP ME TO FEEL COMFORTABLE”

Here is an artist’s rendering of the proposed renovation of Women’s College Hospital, Toronto.

Glass-and-stteel Modernist structure

Which important feature has been completely bungled? Typography, of course. (Public typography in Toronto is a topic I gave myself a year to investigate – four years ago – and didn’t.)

In this drawing, architects, who insist they know everything about everything, very much including type and the written word, have banged out WOMEN'S COLLEGE HOSPITAL in Arial. With a neutral quotation mark. Splattered across the street-level windows, no less. I expect this sort of thing from a discount store (“GOING OUT FOR BUSINESS”), not a legitimate public institution.

There’s all sorts of time to fix this. Think it’ll actually get fixed?

The foregoing posting appeared on Joe Clark’s personal Weblog on 2010.09.07 13:44. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:
https://blog.fawny.org/2010/09/07/womenscollegearial/

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First of all, as of March 2019 this personal Weblog is on hiatus for some months.

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Typography ⁓ graphic designTTCCanadian EnglishInversion

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