T minus 9 days to ATypI Brighton 2007: TTC
Downsview station, located in the middle of nowhere, was a trial run for the Sheppard sign “standard.” Except it doesn’t look anything like Sheppard and is dominated by a continuous angled and illuminated strapline over either platform.
That’s really the only information you get from the strapline. There isn’t even an indication of where to go to catch the bus. More on that tomorrow.
Now, let’s look at the same image with halation.
Still think fake Helvetica is “clear”?