“SQUELCHED ENTHUSIASMS”

Archive for category: Helvetica

Helvetica in situ

   (2020.12.22)
Giant trailer on 18-wheeler at wintry intersection is yellow with slogan: no name® saving is simple
   (2011.09.05)
Hairy, muscled, tattooed pectoral in B&W photo alongside WA
   (2010.07.09)

The CN/CP usage of Helvetica – particularly CP Rail’s Helvetica Bold Italic (other example) – is seared into the memory of a specific generation.

7020 in Helvetica Bold Italic on a rusty railcar
   (2010.06.02)
Helvetica numerals 147 on scarlet-red machinery
   (2010.05.12)
SHOVE on giant sign under soaring peaked glass roof
   (2010.03.11)
Store window has the word ‘the’ in green; inside the window sits a game package called Creature
   (2010.03.02)
Beaten-up façade sits behind scaffolding. Helvetica letters read FOOD
   (2009.02.24)
Giant red sign on Canadian Tire inside wall shows child in hockey mask with the letterspaced Helvetica word “Playing’
   (2008.11.03)
Modern house, barely illuminated at nighttime, has the word FIFTEEN in Helvetica over its front window

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