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Archive for category: Type I Saw Today

Type samples from the real world

   (2005.08.01)

It took two shoots at two locations to come up with a photo that’s only this good. That is indeed a fontmodded Cooper Black that attracts your immediate attention.

I stand before a Virgin Mobile billboard of a wrestler snapping on his ear protectors, with the headline ‘I know a painful hold when I see one.’ Green paint obscures the model’s right eye

Somebody’s defaced it already. Here’s mud in your eye!

   (2005.08.01)

The old-style (but not quite oldest-possible-style) Toronto street signs. Since Hollywood stars hang out there once a year (suburban Guidos the rest of the time), Village of Yorkville gets to use Le Griffe.

Street signs at the corner of Bay St. and Yorkville Av. have top banners reading Village of Yorkville in Le Griffe script

Because tacky people think script fonts are klassy.

   (2005.07.28)

I think homebrew fontmods like this – like this, not just any of them – are the greatest thing since sliced bread. I guess the criterion is: The more it looks like a hand-painted sign in a South American peasant village, the more I like it.

Orange cap on white pickup truck has the word ‘jermark’ in hand-drawn Bauhaus font and a phone number in black Helvetica outlined in yellow
   (2005.07.28)
Sign with dashed outline reads Clearance 7ft6in in Helvetica
   (2005.07.27)
Silver tanker truck with conical protrusions on the sides is labeled Keith Hall & Sons Transport Ltd. in Helvetica, with a four-leaf clover
   (2005.07.26)

Even more blackletter.

Glossy glass pane (with paper behind it) of Aritzia window shows man in cardigan and, among a lot of other copy, HipHop History Club in blackletter

And this whole layout is on a shop window!

   (2005.07.19)

It figures that Alaskans would be übersurvivalists and would still feel cheated! that Y2K didn’t result in apocalypse after all.

Alaska license plate reads AK 2K and Alaska Gold Rush Centennial

(If the notation really refers to the Alaska Gold Rush Centennial [Caslon Antique, anyone?], then why doesn’t it read AK 1K or AK K?)

   (2005.07.19)

I have a vague memory of Letraset faces like this one.

Sign over barred-up store reads COLLECT-O-MANIA in drop-shadow type
   (2005.07.18)

Lucida fucking Fax is not fucking “nostalgic,” unless you were born in the 1980s.

Sign behind store window reads ‘Nostalgic’ in Lucida Fax

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