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Archive for the year 2004

   (2004.04.30)
Painted window sign with yellow type reading ‘The Electric Lift Truck Company’ on a bright-blue shield
   (2004.04.30)

Oddly reminiscent of Vapona® No-Pest Strips™ from my youth. Dig the Futura (or is it Flyer?) company logotype at bottom. If it weren’t red, it wouldn’t work.

Tight metal-grating enclosure, discreetly labeled G.H. Wood & Co. at bottom, mounted on tile wall
   (2004.04.30)
Two-page advertising spread showing product shots and simulated film frames on a blurred blue-tinged background
   (2004.04.30)

You could maybe argue “constructivist.”

70 Alexander St. cornerstone, with raised letters and columns of raised lines
   (2004.04.30)

Why bother standardizing on Frutiger if you’re going to use it with all the acumen of a secretary typing a memo in Arial? After all, who needs mixed case or alignment? Odd how the only word not being SHOUTED is the name of the company.

Also, good work with the red and green. Fortunately, they’re not confusable.

Two warning signs outside construction site, with black, green, and red Frutiger type

The punchline? These signs could easily have been designed by Gottschalk & Ash at their usual billable rates. Their idea of a design solution is to duplicate the files from the previous client, rename the folder, and explain why Frutiger is the correct solution to every typographic problem. Ask Adrian what he thinks of that, why don’t you?

   (2004.04.30)

Always get one of the box seats in the mezzanine.

Giant stand-up coffee-mixing machine with large hopper and auger

(Perhaps it’s a roaster.)

Update, 2004.05.16: The lovely and talented Justin Smallbridge beamed his smile in my direction and wrote in, at great length, to explain that the machine is a Probat L12 roaster. (They have an oldschool appalling Web site.)

   (2004.04.26)
Backside of wooden cat atop haggard wooden fence
   (2004.04.26)
Well-decorated bathroom interior, with modern basin, exposed brick, and metal shelves with candles and knickknacks
   (2004.04.26)

Now, this is how to build infill.

House with green concrete ground floor and corrugated aluminum upper floor and balcony

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