“SQUELCHED ENTHUSIASMS”

Why bother standardizing on Frutiger if you’re going to use it with all the acumen of a secretary typing a memo in Arial? After all, who needs mixed case or alignment? Odd how the only word not being SHOUTED is the name of the company.

Also, good work with the red and green. Fortunately, they’re not confusable.

Two warning signs outside construction site, with black, green, and red Frutiger type

The punchline? These signs could easily have been designed by Gottschalk & Ash at their usual billable rates. Their idea of a design solution is to duplicate the files from the previous client, rename the folder, and explain why Frutiger is the correct solution to every typographic problem. Ask Adrian what he thinks of that, why don’t you?

The foregoing posting appeared on Joe Clark’s personal Weblog on 2004.04.30 16:50. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:
https://blog.fawny.org/2004/04/30/type-frutiger/

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