I can superexclusively document (and you can’t) that warning labels in a brand-new $750,000 ladder truck are typeset in Arial (also, confusingly, Helvetica and Futura).

Two warning labels are typeset in Arial with Helvetica headlines, with a third set entirely in Futura

Tactile signage in ladder truck

Additionally, this warning sign (yes, it really is located above an A[(]E[)]RIAL INLET!) is somehow typeset in three-dimensional, tactile Avant Garde Gothic and Helvetica Condensed, as though some ill-defined category of blind firefighter were expected to read it at a three-alarm blaze.

Sign in raised type reads WARNING in Avant Garde Gothic, with a full paragraph of warnings about death or serious injury in Helvetica Condensed

The foregoing posting appeared on Joe Clark’s personal Weblog on 2005.10.16 13:01. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:

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