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I think this is a skilful pastiche given the bottom three lines (in Helvetica Condensed, mismatched on English and French sides).

Side-by-side flour bags use gay swash typography to render the labels BRODIE XXX™ self-raising cake & pastry flour and farine préparée pour gâteaux et pâtisseries

The foregoing posting appeared on Joe Clark’s personal Weblog on 2006.03.09 18:20. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:
https://blog.fawny.org/2006/03/09/self-raising-pastiche/

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