“LOOKSMAXX” (v.)

T minus 10 days to ATypI Brighton 2007: TTC

Lance Wyman, a pioneer of signage and wayfinding who worked on the Mexico City Olympics and the subway in that city, worked with Paul Arthur to gin up about 15 candidate pictographs in the 1993-era TTC redesign. It started out as an arduous task, and everyone assumed that a lot of research would be involved, but it turned out that local historian Mike Filey already had all the histories of each station mapped out. Nonetheless, some of the stations were difficult to epitomize.

Nine pictographs
  • Bay: Waves
  • Bloor-Yonge: Beer stein (for some reason)
  • Osgoode: The scales of justice
  • St. George: A mortarboard (also a lion)
  • Wellesley: A cannon (historical reference)
  • King: A crown
  • Pape: Acropolis
  • High Park: A tree
  • St. Patrick: An extremely ill-rendered three-leaf clover

Skeptics should keep in mind that the icon does not have to perfectly epitomize the station. It merely has to be memorably associated with the station, particularly for illiterates, children, or people with cognitive disabilities. Such performance was never explicitly tested.

The foregoing posting appeared on Joe Clark’s personal Weblog on 2007.09.05 12:52. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:
https://blog.fawny.org/2007/09/05/14atypi2e/

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