YOUR NEUTRAL APOSTROPHES SICKEN ME

Here is an artist’s rendering of the proposed renovation of Women’s College Hospital, Toronto.

Glass-and-stteel Modernist structure

Which important feature has been completely bungled? Typography, of course. (Public typography in Toronto is a topic I gave myself a year to investigate – four years ago – and didn’t.)

In this drawing, architects, who insist they know everything about everything, very much including type and the written word, have banged out WOMEN'S COLLEGE HOSPITAL in Arial. With a neutral quotation mark. Splattered across the street-level windows, no less. I expect this sort of thing from a discount store (“GOING OUT FOR BUSINESS”), not a legitimate public institution.

There’s all sorts of time to fix this. Think it’ll actually get fixed?

The foregoing posting appeared on Joe Clark’s personal Weblog on 2010.09.07 13:44. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:
https://blog.fawny.org/2010/09/07/womenscollegearial/

(Values you enter are stored and may be published)

  

Information

First of all, this personal Weblog is on hiatus in 2020. (See Best postings)

Other reading

Topics of interest

Typography ⁓ graphic designTTCCanadian EnglishInversion

Archives by date

Just add /year/month/day/ to the end of site’s URL, blog.fawny.org. You can add just /year/month/, or just /year/, if you wish. Years are four-digit, month and day two-digit (with padding zero below 10). For example:

Archives by category

Copyright © 2004–2020

You enjoy fawny.blog

I really like my pictures; my homosexualist-lock-screens project is what I am most proud of in living memory; this personal Weblog is an absolute cultural treasure.

And, last but not least, I don’t like you, either.