Jonathan Ive on Dieter Rams:

[S]urfaces that were without apology, bold, pure, perfectly proportioned, coherent and effortless[.]

“Surfaces without apology” should be the new slogan, rallying cry, and ideal of industrial designers everywhere. Have you ever seen a more concise summation of an entire design practice?

The foregoing posting appeared on Joe Clark’s personal Weblog on 2011.06.23 14:58. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:

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None. I quit.

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