How the Globe’s nonexpert, Courtney Shea, assesses two business-book covers that are so unoriginal and rote they could in fact have been designed by algorithm.

‘Persuasion’ cover ‘Cold Hard Truth’ cover
With the aqua lettering [“lettering”!] and Dickinson’s ethereal wardrobe choice, the book, at first glance, looks like The Secret for 2011 audiences. Too bad Oprah wasn’t around to trumpet it. [Oh, snap] With his imposing stance and thick, gold-embossed lettering, the look is very Art of the Deal. (Thankfully, O’Leary didn’t feel the need to imitate Donald Trump’s hairstyle.)

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