– Mark E. Smith

  • At Google:

    Every design starts with an instinct: It should look like this, or it should look like that. You can actually test it with data. The humbling thing about that is sometimes the data proves you wrong. So for every change I propose, you know, three out of four, four out of five the data will support the change.


  • At Yahoo: “Our last move was to tilt the exclamation point by 9°, just to add a bit of whimsy.”

Graphic design cannot be reduced to numbers, a fact that will never be accepted by a high-function autistic like Mayer. (She cannot be described as such in polite company because no female tech CEO could possibly be a high-function autistic.) If all you do is run numbers, it doesn’t add up to hire real type designers; you can just use an in-house “logo[-]design team.”

Mayer smothered designers when she was at Google and now pretends she is one, tilting exclamation points an exact number of degrees and calling it whimsical.

The foregoing posting appeared on Joe Clark’s personal Weblog on 2013.09.05 08:30. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:

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