Here we have an excerpt from Quantum Mortis, which is not Quantum Morris but is impossible to remember correctly.

Comic-book page with sexy lady on left side, column of type on dark-red background on right

Editor Vox Day (no relation):

  1. January 5: “We chose a slightly larger font to make sure it was legible.” He also talks about making sure colours “pop,” which is not actually what you want to happen with a luminous screen a few inches from your eyes.

    I wrote, to no response:

    Typeface choice and size are but two factors in legibility and readability, which are different things. Your Futura Condensed is questionable because it’s (a) a geometric sansserif and (b) condensed. But you’ve guaranteed that legibility will be impaired by using too little leading and turning on full justification (note rivers of hyphens – a near-unheard-of four in a row in ¶2).

    If you were using a typeface that had been designed for onscreen legibility in, say, the current century, and had enough lead and didn’t justify your type, you might reasonably have produced legible pages.

    The book Never Use Futura (the title is rather ironic) is superbly done and would make for interesting reading after you hired qualified typographers to make your type legible. As it stands now, it isn’t legible, hence also isn’t readable. You aren’t ready to publish.

  2. Three days later: Released.

  3. January 10:

    I also believe in winning by being objectively superior to the competition, regardless of what they happen to be, and by thinking beyond the conventional assumptions….

    I don’t care about comic books. But I care deeply about… becoming the very best publisher of the best-written, most popular comic books and graphic novels in the comics industry. I expect excellence from everyone involved in the project, including myself. Sure, we fall short. Sure, we have no clue what we’re doing yet….

    So what? I don’t need to know [various details]. I certainly don’t need to care. I just need to stay out of the way of the experts with whom I’m surrounding myself and to whom I’m handing over the responsibility to do it right.

“We’re breaking more than a few of the ‘rules’ of modern comics here” (January 5): I’ll say. As ever, conservatives cannot design and refuse to learn.

The foregoing posting appeared on Joe Clark’s personal Weblog on 2018.01.11 17:06. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:

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