Or “Rankin’ with type.” You don’t have to like Helvetica to acknowledge that the Ian Rankin paperbacks, with their debossed neon Helvetica author byline, work.
Branding with type
The foregoing posting appeared on Joe Clark’s personal Weblog on 2004.06.04 13:41. This presentation was designed for printing and omits components that make sense only onscreen. The permanent link is: https://blog.fawny.org/2004/06/04/rankin/