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Archive for category: Type I Saw Today

Type samples from the real world

   (2004.11.16)

Text on Things: Knife

   (2004.11.16)

Text on Things: Fork

   (2004.11.16)

Text on Things: Spoon

   (2004.11.15)

Text on Things: Pulltop

   (2004.11.13)

Tag

   (2004.11.11)

Text on Things: Sampler

   (2004.11.11)
A Univers Bold ‘G,’ die-cut in an aluminum blade running top to bottom against a wooden wall, seen from behind
   (2004.11.03)

Twice in two weeks, no less. You usually find tasteful swash capitals maybe twice a decade. I think the HOPESFALL logotype could stand some better optical spacing, but it’s an unexpectedly successful use of all-(swash-)caps.

Photo of top of real-estate poster (‘8 Peveril Hill North”) shows fancy serifs on capital letters. Bottom shows an amorphous red illustration, a few words, and ‘HOPESFALL’ in capitals with fancy serifs and descenders on the ES and LL
   (2004.11.02)

Talk about orange. You shouldn’t put blue on orange or vice-versa because the wavelengths resolve at different points on the retina, making the colours look like they’re different distances away. Plus the colours can throb. Not a question of colour deficiency, merely of human vision in general. It’s even worse against a bright blue sky, so lucky you that we have just that kind of background here!

Blue-on-orange sign reads ‘Emergency Help Point’

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