Twice in two weeks, no less. You usually find tasteful swash capitals maybe twice a decade. I think the HOPESFALL logotype could stand some better optical spacing, but it’s an unexpectedly successful use of all-(swash-)caps.

Photo of top of real-estate poster (‘8 Peveril Hill North”) shows fancy serifs on capital letters. Bottom shows an amorphous red illustration, a few words, and ‘HOPESFALL’ in capitals with fancy serifs and descenders on the ES and LL

The foregoing posting appeared on Joe Clark’s personal Weblog on 2004.11.03 14:11. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:

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