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Archive for category: Type I Saw Today

Type samples from the real world

   (2004.05.07)

Utility van with surprisingly old-fashioned graphic design. (I think it’s the shades of brown that make it.) One overlooks the first city on the list.

Nadir Fluorescent van, in cream and black, with rooftop cherrypicker extended. ‘Moncton · London · Ottawa · Toronto · Niagara · Northern Ontario’
   (2004.05.07)
‘Please do not reshelve materials’ in white Helvetica on a clear Lucite desk notice
   (2004.05.07)

From Bruce McCall’s Zany Afternoons, p. 107:

So All-Fired New They Make Tomorrow Seem Like Yesterday!

’58 Bulgemobiles! Fireblast · Flashbolt · Blastfire · Firewood

’58 Bulgemobiles!

Fireblast · Flashbolt · Blastfire · Firewood

Too Great Not to Be Changed,
Too Changed Not to Be Great!

   (2004.04.30)
Painted window sign with yellow type reading ‘The Electric Lift Truck Company’ on a bright-blue shield
   (2004.04.30)

Oddly reminiscent of Vapona® No-Pest Strips™ from my youth. Dig the Futura (or is it Flyer?) company logotype at bottom. If it weren’t red, it wouldn’t work.

Tight metal-grating enclosure, discreetly labeled G.H. Wood & Co. at bottom, mounted on tile wall
   (2004.04.30)

Why bother standardizing on Frutiger if you’re going to use it with all the acumen of a secretary typing a memo in Arial? After all, who needs mixed case or alignment? Odd how the only word not being SHOUTED is the name of the company.

Also, good work with the red and green. Fortunately, they’re not confusable.

Two warning signs outside construction site, with black, green, and red Frutiger type

The punchline? These signs could easily have been designed by Gottschalk & Ash at their usual billable rates. Their idea of a design solution is to duplicate the files from the previous client, rename the folder, and explain why Frutiger is the correct solution to every typographic problem. Ask Adrian what he thinks of that, why don’t you?

   (2004.04.26)
Signs on convenience store hastily covered with blue tarpaulin
   (2004.04.25)
Chrome hand dryer with instructions set in template lettering

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