I HAVE BEEN TOLD I DESERVE
“A FULL LIFE THAT ISN’T JUST ABOUT FIGHTING FOR THINGS”

Four phases of the side destination sign on an Orion VII.

Four blocks of LED text read: 126 TO CHRISTIE STN · OLD TTC TICKETS? · ADULTS +15 CENTS · SEN/STU +10 CENTS

The bus tells you where it’s going only a quarter of the time. The front sign breaks the same information into three phases, telling you where the bus is going only a third of the time (updated example below).

Three blocks of LED text read: 94 WELLESLEY TO CASTLE FRANK STN · OLD TTC TICKETS? · ADULTS +15 CENTS · SENIORS/STUDENTS +10 CENTS

I’ve seen this before (with signs alternating destination with I’M A NEW BUS or, inexplicably, THE FUTURE IS HERE), but the cost in information content is too high. Tell me where the bus is going, please. (Did you know there is actual research on how to use these “variable-message” signs properly?)

What exactly is a “SEN/STU,” and isn’t there a ¢ symbol?

The foregoing posting appeared on Joe Clark’s personal Weblog on 2007.11.16 18:06. This presentation was designed for printing and omits components that make sense only onscreen. (If you are seeing this on a screen, then the page stylesheet was not loaded or not loaded properly.) The permanent link is:
https://blog.fawny.org/2007/11/16/sen-stu/

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Typography ⁓ graphic designTTCCanadian EnglishInversion

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