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Archive for category: Type I Saw Today

Type samples from the real world

   (2005.12.05)

You know your product is doomed when buyers have to search Unicode Latin Extended–A and –B tables just to write the name down.

Blue bottles of Fos A Dophilus and Dophilus Daily are labeled SĬSȖ
   (2005.11.28)

The old correct Palatino (or is this Aldus?) is still a delight all these decades later, ain’t she?

Blue wooden blade suspended between two white posts reads ST. CLEMENTS/YONGE PARKETTE in Palatino, with City of Toronto logotypes on a green blade below
   (2005.11.20)
Deep-blue van has sky-blue airbrushed script letters reading Van Winkle (and SIGNAGE below in sky-blue Eras)
   (2005.11.20)

Do you want your kids spending time in a playground with a blackletter sign?

Green sign with undulating edges reads McCleary Playground in blackletter and CITY OF TORONTO DEPARTMENT OF PARKS AND RECREATION in Helvetica Condensed
   (2005.11.10)
Slate front of building has metal TORONTO HYDRO ELECTRIC SYSTEM letters standing out from the stone on stalks
   (2005.11.10)

Bit of a clash of eras and sensibilities here.

Side-by-side doors are labeled 1510 in Didot and 1512 in Arial Italic

“Mavis? Can I pop over and borrow a cup of Arial?”

   (2005.11.07)

I see we’ve found yet another way to write the word it[’]s – with the s in small capitals.

Banner for maple macchiato reads OUR EXPRESSO ROAST MEETS ITs SWEET MATCH

At least it ain’t its’.

   (2005.11.07)

Neuland means “African-American” according to popular usage. Apparently Cooper Black now means “rye bread.”

I suppose it beats blackletter. Possibly too many connotations there.

Woman walks past delivery truck labeled Dimpflmeier in blackletter type
   (2005.11.07)

Looks like the type on one of those notice boards with the black grooves and the white letters you stick on, doesn’t it?

Letters on brick A-frame building read KEW GARDENS TENNIS CLUB 777 KE  B ACH AVE

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