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Archive for category: Type I Saw Today

Type samples from the real world

   (2004.11.02)
Raised Helvetica Condensed letters on building read ‘26’ in the afternoon sun

(Cf. crumbly, lapidary Helvetica.)

   (2004.11.01)

I couldn’t believe it either: A hastily-made product sign, meant to stand in until a sign that conforms to corporate livery (using Futura) could be printed, typeset in… Benguiat Gothic.

Side-by-signs on store shelves, one plain in Benguiat Gothic, the other in Futura with coloured nameplate

(It’s pronounced “Ben·gat,” for your beginners. He’d probably look at his own font and blurt “What, that piece of shit?”)

   (2004.10.18)

Within hours of arrival, John and the Web Essentials posse started in with the running jokes. A later example: Cranberry juice. An early example: Taking photos of everything but people, particularly of sewer grates and access covers underfoot.

Despite the stick, it stuck, and by watching where I was going I managed to find a maintenance-hole cover with embossed Garamond type. Now, which cut, exactly?

Square metal access lid is partly covered by dirt and leaves and has rounded corners, an embossed crisscross pattern, and the word ‘furse’ in Garamond type
   (2004.10.18)

Though you’re probably shopping for the bottle contents. A delightful handmade British look.

Hand-drawn sign wraps around corner of bottle shop, with white writing on jet-black background and a neon sign reading ‘OPEN’
   (2004.10.17)
Parking-lot signage shows large Futura numeral 2s, upright on tile column in foreground and at an angle projecting from ceiling in background
   (2004.10.17)
Molded brass plate shows a K and B superimposed on each other inside a circle, all attached to a dark-blue fence
   (2004.10.16)
Hand-calligraphed signs on brick storefront read ‘R.G. Elsegood & Sons Textile Merchants’
   (2004.10.09)

Text on Things: Luggage tag

   (2004.10.09)

Text on Things: Luggage tag

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