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Archive for category: Type I Saw Today

Type samples from the real world

   (2006.10.24)

From an era in which landau roofs and opera lamps meant a car was klassy.

Script nameplate on white car reads FifthAvenue

And should insecurities remain nonetheless, we topped things off with gold lamé script.

   (2006.10.24)
Handlettered chalkboard sign reads Fresh Cakes and Apple Strudel in upright and cursive
   (2006.10.15)
Shop window has Vietnamese sign made of teal adhesive letters in Helvetica
   (2006.10.13)
Nameplate on sea-blue atlas background reads RAND McNALLY COSMOPOLITAN WORLD
Compass set against sea-blue background reads RAND McNALLY at centre, has jewelled and faceted arms, and uses script capitals for N, E, S, W
Close-up of Atlas shows SOVIET UNION, MONGOLIA, KAZAKH
   (2006.10.08)

When, right below a display of the product in its blazing primary colours, your staff still has to handwrite a description.

Sign below yellow-and-red bottles of Sunlight Multi-Action says SAVE! THIS WEEK, 6.99, a barcode, and other type

Which do you understand better, Concentrated laundry soap or SUNLGHT LIQ MLTACTN LMN 946ML?

   (2006.10.05)

This is my third full shoot of this hard-to-photograph sign-cum–folk sculpture. I hereby give up.

A dark-blue block the size of a small car sits atop a building. Its raised black ridges on two sides partially surround the words BATTERY TECH written in cutout white letters
   (2006.10.03)

It turns out I had photographed this disused and threatened industrial monolith on Dupont, albeit not very well.

Red brick building has row of windows across its entire third floor and MONO LINO TYPESETTING in metal Plantin type over the raised front entrance

I am daunted by the prospect of having to write a full history of this place, which I called on the telephone as a teenager. I could hear a lot of industrial sounds in the background as I asked the woman (yes) for as many specimen books as they could possibly airlift to New Brunswick.

(Then later I shot the place with a better camera.)

   (2006.09.29)

Yeah, so this is the kind of pole banner the street-furniture committee didn’t know about.

Blue banner reads TheBeach continuously in diagonal type across the main face and www.BeachBIA.com at bottom

It also represents the chosen typography of the Beach BIA (né Beaches BIA), Dax. Certainly such typography is not trendy and will in no way clash with existing and future streetsigns and street furniture.

And by the way, why not Barmeno instead?

   (2006.09.25)
Sign over awning reads Cirone’s (in cursive italic) Fine Foods (in script)

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