(CORRECTED) John Gruber: “I make a good living writing [Daring Fireball].” Yes – still over half a million a year, by my estimate, using published rate cards. (Gruber’s sponsorships are now double my previous estimate.) I later corrected the sponsorship numbers for the Talk Show.
| Source | Frequency | Rate | Total |
|---|---|---|---|
| RSS feed | Weekly | $9,500 | $475,000 (assume Christmas off) |
| The Talk Show | 40/year | $3,750 gross × 3/show with 4-way split | $450,000 ÷ 4 = $112,500 |
| T-shirts | 80 semiannually | $11 net | $1,760 |
| Amazon affiliate links | $75 | ||
| Total | $589,335 | ||
Of course I asked him about my estimate (when it was $523,710). “Would that not be a good living?” he replied.
Gruber has a business writing about the Macintosh and Apple while Macworld does not.