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Archive for category: Type I Saw Today

Type samples from the real world

   (2006.01.21)
Handwritten sign reads The DOG HOUSE PREMIUM FOODS FOR DOGS & CATS and is topped by a dog’s surprised-looking face
   (2006.01.18)
Tamil-language sign has giant black display type that looks like twisted liquorice, with each stroke surrounded by a red shadow
   (2006.01.10)

Could better paint on the Body & Paint Shop’s sign be in order?

Severely weathered sign reads M&C AUTO COLLISION BODY & PAINT SHOP FREE ESTIMATES

Oh, never mind. We like the weathered look.

   (2006.01.03)

Yes, that is indeed Insignia by Neville Brody (q.v.) debossed on a Chinese-made chocolate tin.

Brass-coloured inside of tin lid reads THE CHOCOLATE TRAVELER in reverse Insignia type
   (2005.12.30)

The line between the right and wrong kinds of tacky is too easily crossed with everyone’s favourite novelty font, Cooper Black.

Illuminated sign with raised wooden sign reads N&S QUICK-STOP WEST INDIAN BAR & TAKE OUT in Cooper Black and Brush Script

But if it’s a “novelty” font, why does it continue to be used decades later, sometimes well? I actually like this sign.

   (2005.12.27)

Using the German long s ſ to label dealcoholized wine is like using a yogh ȝ or a thorn þ to label an iPod.

Beer bottles are labeled Chriſtſtern Spiced Wine Vin Chaud de-alcoholized

Great to look at nonetheless. I wonder what font they use for the barcode?

   (2005.12.22)

Actual headline in the printed and downloadable-PDF versions of the commuter tabloid 24 [H]ours:

Nameplate for ‘24 hours’ newspaper dated THURSDAY DECEMBER 22 2005 has banner headline ‘Top court rules in vour of sex clubs’

Proofread much?

   (2005.12.20)
Angled box atop flattened cardboard boxes has brilliant blue seashore illustration (complete with sailboat and lighthouse) and reads EDWARD L. MYRICK PRODUCE BAY VIEW GEORGIA’S FINEST

Don’t you just love those contour or shaded fonts?

   (2005.12.14)
Storefront for Dans Signs shows a riot of coloured fonts and neon signage, with ‘MERRY CHRISTMAS & HAPPY NEW YEAR’ in a font made of letters with Santa hats

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